Internship @ AMF Pension
:: Brief summary of the mission
My main position was next to my supervisor Michaela Zetterström, in two different teams: the design team and in the cross-functional Team Webb. Me & Michaela had a role with UI & UX focus and my task was to sketch suggestions based on insights from previous usage tests, where they had received clear input about users' dissatisfaction with how the value development in their funds was presented. The sketches were further included in new usability tests where we compiled the insights and worked out additional sketches that were presented to the developers.
:: The Process
Initially, I went through insights from the latest usability tests that learned me that
users lacked certain pieces of information when looking over their funds. Among other things,
several users lacked diagrams to understand the development over time and some parts of the data were
not relevant or were missing, for example a total overview for all funds together.
I prepared a workshop for Team Web where we together sketched a fund flow and gave
suggestions on how the value development could be presented to the customer and whether we
needed to remove or highlight categories in the fund table, such as savings in both percent and
swedish "kronor" and so on.
Furthermore, I did a simple analysis of the surrounding world to see how other actors did to
achieve this in a comprehensive and useful way.
The sketching of a flow took off and in consultation with Michaela we decided to eliminate the
"card-in-card" design so that the user would more easily see how the funds were in relation to,
for example, a portfolio. With MVP focus, I created a chart with a y- and x-axis and a graph, a
rather bland chart which was a conscious design decision to be able to get further feedback and
suggestions from the users themselves at the next round of usability testing. With the priority
insights in mind, we also changed the categories that presented different parts of the
fund.
The design proposal was lifted into a clickable prototype in InVision and we performed several
usability tests which we then analyzed and compiled the insights from.
The insights strengthened our hypothesis about what the users demanded and a further development
of the sketches was presented to the developers. In the best of worlds, we had done usability tests
again, but my internship was over and Michaela took on another assignment. But I think the job
we did gave good results and a good starting point for the new employees who took over!
:: Keywords for different parts of the internship period:
Standups
WCAG AA
Effect mapping
Test environment
Design system
Workshops
External analysis
Design Thinking Process
Facilitate workshops
Sketch
Customer segment
MVP
Usability test
Solution proposal
Creative studio
Retrospective